It's cool to be kind, Airlie Beach digs deep with ice cream
EATING ice cream can help out the less fortunate.
In 2016, 2.9million Australians were living below the poverty line, leading ice cream parlour chain Cold Rock to start the ARK (Acts of Random Kindness) campaign to encourage selflessness within the community.
Participants can now eat their ice cream while giving someone less fortunate a helping hand and becoming part of an even bigger movement.
Cold Rock customers can opt to receive a free charity box to fill with loose change to pass on to someone less fortunate - a friend, family member, neighbour or even a stranger.
ARKs have been found to increase happiness and well-being, improve cognitive performance and reduce bullying.
In addition to the nationwide launch of ARK, Cold Rock managing director Stan Gordon has also pledged to donate a portion of its nationwide sales to causes and charities that Cold Rockcustomers can nominate via the website.
"One of the greatest things we can do as humans is to be kind, show selflessness and care,” he said.
"The idea isn't to solve one social issue, but to foster a culture of kindness and giving, because if we can do that, we'll be able to change the world for good.”
"Everybody has somebody less fortunate than they are at every level.”
Grant Spivey and Michelle Spivey built the Airlie Beach Cold Rock franchise 15 years ago and believe the ARK initiative is really needed in the region.
"I think Airlie Beach still hasn't got over (Cyclone) Debbie and a lot of families are still doing it tough,” MrSpivey said.
"ARK is a great initiative and is helping the community in a small way.”
Initially the store received four boxes of ARKS that quickly ran out, a fifth box will make the distribution within the area 2500 ARKS.
An ARK destined to be donated to a local charity decided upon by the staff has replaced the tip jar.
The Spiveys already have a recipient earmarked for their personal ARK.
"We've got a family in mind who are currently homeless due to Debbie,” MrSpivey said.
"Unfortunately we're yesterday's news, so it's great to get the additional support for the area.”