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Village Festival a 'major economic driver'

BUBBLING ALONG NICELY: John McGrath took this amazing photo at last year's event.
BUBBLING ALONG NICELY: John McGrath took this amazing photo at last year's event. John McGrath

THE Capricorn business community has praised the organisers of the CQUniversity Village Festival for the multi-million dollar economic stimulus generated by their 2017 event.

Independent analysis of the 2017 CQU Village Festival has revealed an extraordinary $2.84 million impact on the local economy, which generated the equivalent of 27.6 annual full-time jobs for locals.

Capricornia Chamber of Commerce president Peter Fraser said the economic analysis of the 2017 festival showed the event had grown to be much more than just a music, arts and cultural festival.

"For years we've been proud of the festival's social and cultural contribution to our region, but now we are starting to realise the enormity of its economic contribution as well,” Mr Fraser said.

"When you see some of the festival's figures - like how it attracted 15,700 crowd attendances (about 25 per cent of which were from interstate, intrastate or overseas) generating over 2300 direct visitor nights - you begin to realise just how important the CQUniversity Village Festival is.”

Shop 4703 president Dee Ann Busby said the festival had become an indispensable annual event that deserved more support.

"Shop 4703 members are delighted to support the festival each year because we understand the economic multiplier effect of our contribution,” she said.

"Not only does the festival build our community's social, cultural and artistic infrastructure, it has grown to become a major economic driver as well.

"When the festival is on, our shops are busy, our hotels are full and we are exporting our unique coastal vibe to thousands of happy visitors.”

CQUniversity Vice- Chancellor Professor Scott Bowman said he was proud to see the university's sponsorship of the festival produce results that extended beyond the arts.

"CQU has always supported the Village Festival because the community looks to us to help nurture the region's emerging artistic and cultural talent. Indeed, many of the festival's performers are former or current CQU drama, arts or music students,” Professor Bowman said.

"While nurturing local talent remains our key motivation for supporting the Village Festival, it is nonetheless gratifying to see our contribution multiplied dozens of times over as an economic impact on local businesses.”

LSC and the CQUniniversity Village Festival board invite all local businesses to an information evening on Tuesday, February 20, from 5.30-7pm at the Yeppoon Town Hall, Normanby St, Yeppoon, to discuss leveraging off the festival to boost revenue and customer base for local businesses.

To join the meeting, email economicdevelopment@livingstone.qld.gov.au by February 16.

2017 Village Festival facts

  • A growing number of young people are attending the CQUniversity Village Festival, with 36 per cent of attendees aged 16-39 years old.
  • 15700 attendees.
  • A remarkable 92 per cent community pride score as ranked by the local community.
  • A proven, viable adoption of the new '100 per cent free public content' festival model.
  • $2.8 million stimulus for local businesses.

Topics:  capricorn coast tourism cquniversity rockhampton cultural festival village festival

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